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Case Study

Motion Graphics

Grow at home.
Out of sight.

A 70-second motion graphics animated video for Stealthbox, a self-contained grow box for growing cannabis at home.

Client

Stealthbox

Style

Motion Graphics

Runtime

1:10

everything in the box

01

The Brief

Stealthbox packs a lot into one cabinet: lighting, climate control, odour filtering, safety features and grow support. The video had to show what is inside and why it fits in a home, without turning into a spec sheet.

02

Our Approach

We kept the product at the center of every scene. The door opens on four plants, a timeline shows seed to harvest, and callouts point to each component. Then the cabinet moves into a living room to show how it blends in. Safety icons, the accessories and a chat with the growmaster close the story.

the story in eight beats

Inside the box

The script moves from what Stealthbox is to how easy it is to use. Here is how it plays out, frame by frame.

1

Meet Stealthbox

A self-contained grow environment.

2

Four plants

Room for up to 4 plants at home.

3

Seed to harvest

10 to 12 weeks per grow.

4

Climate control

Light, humidity and temperature handled.

5

Built in

LED light, filter, fans and a lock.

6

Blends in

A 20″ by 20″ footprint.

7

Safe at home

Tested for flood and fire risk.

8

Support

Instructions and a growmaster on call.

sketch first, then animate

Storyboards and Script

We storyboarded the script panel by panel before animation began. Each panel paired a line of narration with a clear action. Pick a panel to see the sketch, the final frame and the script behind it.

Storyboard sketch, panel 13
SketchPanel 13
Final animated frame, panel 13
Final frame8 of 9
Script

"Stealthbox’s climate control system provides ideal lighting, humidity and temperature regulation."

Action

The listed features are illustrated.

the final artwork

Design and Illustration

Clean product renders, flat colors and a warm living room scene. The look keeps the focus on the cabinet and what it does.

The Stealthbox
Four plants inside
Seed, plant, harvest
Inside the box
Feature callouts
The LED light board
Components
In the living room
Hidden in plain sight
No flood or fire risk
Everything in the box
Growmaster support

Watch the Video

Motion Graphics · Stealthbox

next step

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