A policy fight
made personal.

This 2D animated advocacy video for Disability Rights Oregon shows how some insurers stopped counting drug financial assistance toward what patients pay out of pocket.

Client

Disability Rights Oregon

Style

2D Animation

Runtime

1:04

why refills got expensive

The Brief

Few patients know their insurer may stop accepting financial assistance for prescriptions. Many learn about it mid-year, when thousands of dollars in refills suddenly come due. Disability Rights Oregon wanted a short video that gave this policy a human face. It also had to ask Oregonians to help change it.

Our Approach

The story follows one man and his dog through a year of refills. In winter, assistance covers his costs and all is well. By June the bills have piled up, and a chart reveals what the insurer is keeping. A family upstairs has the same problem with insulin. The narrator then makes the ask and directs viewers to find out more.

eight key moments

A Year at the Pharmacy

The script goes from relief to a hard choice, then to a call to act. These eight frames show how.

Why it matters

People need access to their drugs.

Help with costs

Programs that lower prescription costs.

The refill

A stop at the drugstore.

All is well

His assistance counts toward his costs.

The new rule

Some insurers refuse assistance.

The June bill

Refills now cost thousands.

An impossible choice

Food on the table or medication.

The ask

Help keep prescriptions affordable in Oregon.

sketch first, then animate

Storyboards and Script

Every scene was sketched before animation started. Each sketch matches one line of the script with one action. Choose a panel to see the sketch, the final frame and its script line.