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Case Study

2D Animated Ad

Every step
counts.

A 25-second 2D ad for Dairy Farmers of Canada. It shows how dairy farmers recycle farm plastics in partnership with Cleanfarms.

Client

Dairy Farmers of Canada

Style

2D Animation

Runtime

0:25

every step they can

01

The Brief

Dairy Farmers of Canada wanted to share one sustainability story in a very short format. The ad had 25 seconds to raise a question, show real farm practices and land a message. There was no room for anything extra.

02

Our Approach

We built the ad around a single question and a simple answer: every step they can. Each beat shows one practice, from recycling silage bags and bale wrap to compacting plastic on the farm. The ad ends on the payoff, less plastic waste and a more sustainable future.

the ad in six beats

Every step they can

25 seconds, six beats. Here is the path it takes, frame by frame.

1

The question

How do farmers recycle plastic?
2

Cleanfarms

A recycling partnership.
3

Every step

As many steps as they can.
4

Farm plastics

Silage bags and bale wrap, recycled.
5

Compacting

Fewer trips to collection sites.
6

The future

Less plastic waste on the farm.

sketch first, then animate

Storyboards and Script

We storyboarded the script panel by panel before any color went down. Each panel paired a line of narration with a clear action. Pick a panel to compare the sketch with the finished frame.

Storyboard sketch, panel 5
SketchPanel 5
Final animated frame, panel 5
Final frame5 of 8
Script

"to using on-farm compacting equipment to make taking it"

Action

Recyclables are compacted into a bale on the farm.

the final artwork

Design and Illustration

Every frame was designed to read at a glance. Here is a closer look at the finished artwork.

The personal chef
The personal chef
The personal chef
The personal chef
The personal chef
The personal chef
The personal chef
The personal chef

Watch the Video

2D Animation · Dairy Farmers of Canada

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