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Case Study

2D Motion Graphics

The map that
closes deals.

A 60-second animated video for AlphaMap. Bright isometric cities and clean product screens show how AlphaMap brings commercial real estate data into one place.

Client

AlphaMap

Style

2D Motion Graphics

Runtime

1:05

welcome to the city

01

The Brief

Commercial real estate pros need data from many places. Traffic, demographics and ownership info sit across tons of websites and tools. AlphaMap needed a short video that made that problem obvious and showed its platform as the fix.

02

Our Approach

We built the story in two halves. First a city full of scattered data and a broker trying to piece it together. Then AlphaMap arrives and everything lands on one simple map. Real product screens show the insights, the Void Analysis tool and the report builder. The video ends with a handshake and a set of keys.

the story in eight stops

From scattered to sorted

The script moves from data overload to a closed deal. Here is the path it takes, frame by frame.

1

The market

Commercial real estate rises across the city.

2

Better deals

The right insights lead to stronger deals.

3

Scattered data

Info spread across tons of websites and tools.

4

Enter AlphaMap

The Google Maps of commercial real estate.

5

One spot

Insights from over 50 sources in one place.

6

Every layer

Traffic, demographics and ownership info.

7

Heavy lifting

Void Analysis and an easy report builder.

8

Deal done

Keys change hands.

sketch first, then animate

Storyboards and Script

We storyboarded the script panel by panel before animation began. Each panel paired a line of narration with a clear action. Pick a panel to see the sketch, the final frame and the script behind it.

Storyboard sketch, panel 13
SketchPanel 13
Final animated frame, panel 13
Final frame8 of 12
Script

"Well, it is, with AlphaMap. The Google Maps of Commercial Real Estate."

Action

The AlphaMap logo animates in.

the final artwork

Design and Illustration

Isometric city blocks, bold colour and clean UI screens. Every scene was built so the product stays easy to read on any screen.

The city
Data and insights
Browsing properties
The handshake
Piecing it together
The map view
Tap for insights
Ownership info
Void Analysis
Working the deal
Keys exchanged
The AlphaMap logo

Watch the Video

2D Motion Graphics · AlphaMap

next step

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