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Case Study

Motion Graphics Animated Video

Canada's road
to zero emissions.

A motion graphics animated video for Accelerate, Canada’s zero-emission vehicle industrial alliance. It makes the case for Canada as a leader in ZEV mobility.

Client

Accelerate ZEV

Style

Motion Graphics

Runtime

1:18

meet Accelerate

01

The Brief

Accelerate needed to make a national economic case in under a minute and a half. The story covers minerals, innovation, manufacturing and trade. It also had to explain what an industrial alliance does and who it brings together.

02

Our Approach

We built the video as a clear argument in two parts. First, Canada’s strengths, from raw minerals to finished vehicles. Then Accelerate itself, the alliance connecting every part of the sector. Bold motion graphics keep a big-picture story moving fast.

the case in eight steps

From minerals to mobility

The script builds the case one strength at a time. Here is the path it takes, frame by frame.

1

Critical minerals

The raw materials for ZEVs.
2

Innovators

Next-generation technologies.
3

Manufacturers

Vehicles, parts and technology.
4

A leader in waiting

Canada’s potential in ZEV mobility.
5

Accelerate

Canada’s ZEV industrial alliance.
6

Every partner

Industry, labour, government and more.
7

The mission

Investment, prosperity and sustainability.
8

The future

Canada’s industrial economy.

sketch first, then animate

Storyboards and Script

We storyboarded the script panel by panel before any motion work began. Each panel paired a line of narration with a clear action. Pick a panel to compare the sketch with the finished frame.

Storyboard sketch, panel 9
SketchPanel 9
Final animated frame, panel 9
Final frame8 of 14
Script

"And the world is starting to notice."

Action

Money starts flowing in.

the final artwork

Design and Illustration

Every frame was designed to make a national strategy feel concrete. Here is a closer look at the finished artwork.

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Watch the Video

Motion Graphics · Accelerate

next step

Making the case for a whole industry?

We turn big arguments into stories people remember.

Request A Quote / Consultation

Tell us about your project. We will talk through your goals and send you a clear, custom quote before production starts.