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Workplace Accessibility Video Case Study for Small Business BC

Accessibility
is for everyone.

One of five animated training videos for Small Business BC. It explains workplace barriers and what an accessible workplace means for small business owners.

Client

Small Business BC

Style

Motion Graphics

Runtime

3:18

over 20% of British Columbians

01

The Challenge

Small Business BC wanted to help small businesses see why accessibility matters in the workplace. The series had to cover several topics clearly. The visuals also had to work for people with visual challenges.

02

Our Solution

To match the writing, we used abstract graphics and animation instead of characters. Lines, shapes, photos and animated text carry ideas that are hard to illustrate. A minimal but vibrant palette kept the videos on brand.

the story in six stops

From barriers to belonging

The script moves from everyday barriers to an inclusive workplace. Here is the path it takes, panel by panel.

1

Barriers everywhere

Society, home and work.
2

Frustration

When spaces hold us back.
3

20% of British Columbians

Live with a disability.
4

What is a barrier?

Anything that blocks participation.
5

Business owners

Everyone has a part to play.
6

The cost question

Most fixes cost little.

pencil first, color second

Video concept & storyboards

We storyboarded the script scene by scene, using real images to find the right visuals early. Pick a panel to compare the storyboard frame with the finished frame.

Storyboard sketch, panel 13
SketchPanel 13
Final animated frame, panel 13
Final frame5 of 8
Script

"As a result, many turn to self-employment to overcome barriers found in traditional employment."

Action

Images that depict self-employment.

the finished look

Design & illustrations

The final graphics were minimal but vibrant, with a wider color palette. Here is a closer look at the finished artwork.

The personal chef
The personal chef
The personal chef
The personal chef
The personal chef
The personal chef
The personal chef
The personal chef

The final video

Motion Graphics · Small Business BC

How Accessible Is Your Workplace?

Employee Accommodations

Accessible Hiring

your turn

Need a training series people finish?

We turn important topics into clear, watchable videos.

Request A Quote / Consultation

Tell us about your project. We will talk through your goals and send you a clear, custom quote before production starts.