Test your career
before you commit.

An educational animated video for Western University’s Life Design program. It shows students how to prototype a career decision with short, low-risk experiences.

Client

Western University

Style

Motion Graphics

Runtime

1:07

fail early, succeed sooner

The Brief

Western University wanted short videos to teach core concepts from its Life Design framework. The videos had to hold the attention of students fresh out of high school. They also had to work as bite-size clips for social media.

Our Approach

We kept each video to about a minute, with simple, striking visuals and an energetic voiceover. This one explains prototyping. A torn flag on a mountaintop shows a goal that turned out wrong. Then the story shows a smarter way to test a career first.

the story in eight stops

From doubt to a plan

The script moves from a wrong turn to a smarter way to choose. Here is the path it takes, panel by panel.

The goal

Climbing toward a career.

The surprise

It is not what you expected.

Prototypes

Fast experiments for testing ideas.

Product design

An early version to test.

Life design

Short experiences and conversations.

Real examples

Job shadows, volunteering, internships.

Low risk

Fewer resources, more learning.

Ask yourself

How can I prototype this career?

sketch first, then animate

Storyboards and Script

We storyboarded the script panel by panel before any motion work began. Each panel paired a line of narration with a clear action. Pick a panel to compare the sketch with the finished frame.