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Case Study

2D Animated Story

A friend for
every feeling.

An animated story for Iredell County Health Department. It introduces Glowbie, a glowing Mood Keeper who helps kids understand their feelings.

Client

Iredell County Health Department

Style

2D Cartoon Animation

Runtime

1:15

meet Glowbie

01

The Brief

Iredell County Health Department wanted to help young children talk about their emotions. Mental health is a hard topic to explain to kids. The video needed a character they would trust and a story simple enough to follow. It also had to model what to do when a friend feels sad.

02

Our Approach

We created Glowbie, a character whose color changes with each mood. Yellow for happy, blue for calm, purple for concern, green for hope. Glowbie meets a boy having a bad day and helps him name his feelings. By the end he remembers his happy place, his dog. Color does the teaching, so kids can follow along easily.

the story in eight moments

Follow Glowbie

The script moves from one mood to the next. Here is the path it takes, panel by panel.

1

Meet Glowbie

Your Mood Keeper.
2

Happy yellow

Glowing like the sun.
3

Calm blue

Soft and peaceful.
4

A sad friend

A boy alone outside his house.
5

Reaching out

Wanna talk about it?
6

Naming it

A bad day, said out loud.
7

Happy places

His dog and a game of fetch.
8

Together

A friend for every feeling.

sketch first, then animate

Storyboards and Script

We storyboarded the script panel by panel before animation began. Each panel paired a line of dialogue with a clear action. Pick a panel to see the sketch, the script and the action.

Storyboard sketch, panel 14
SketchPanel 14
Final animated frame, panel 14
Final frame8 of 14
Script

"Hey friend. Feeling a little down? Wanna talk about it?"

Action

Glowbie approaches the boy.

Watch the Video

2D Animation · Iredell County Health Department

next step

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