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Case Study
2D Animated Video
A 2D animated video for Wilson Insurance & Financial Strategies. It shows business owners how a life insurance strategy can help grow their wealth tax-efficiently in Canada.
Client
Wilson Insurance & Financial Strategies
Style
2D Animation
Runtime
1:14
01
Corporate-owned life insurance as a wealth strategy is hard to explain. Terms like the Capital Dividend Account and a secure cash component can lose an audience fast. Wilson needed a short video that made the idea clear and relatable for successful business owners.
02
We built the story around Mike, a business owner with $20 million in his holding company. Thought bubbles show what he does not want, then what he does. A simple overhead shot splits his money between his business and a life insurance policy. Clean labels explain the two components. The video ends with Mike enjoying the results at home.
the story in eight beats
The script turns a complex financial strategy into one owner’s story. Here is how it plays out, frame by frame.
A business owner who wants to make an impact.
Thinking about family and legacy.
$20 million in his holding company.
Investing in businesses he controls.
The approach Wilson brings.
His business and a life insurance asset.
Death benefit and secure cash.
More wealth and time to enjoy it.
sketch first, then animate
We storyboarded the script panel by panel before animation began. Each panel paired a line of narration with a clear action. Pick a panel to see the sketch, the final frame and the script behind it.
"but to continue growing his wealth by investing in businesses he controls."
Office buildings and shops appear. His face brightens.
the final artwork
Soft blues, a likeable lead character and clean text graphics. The style keeps a financial topic warm and easy to follow.
2D Animation · Wilson Insurance & Financial Strategies
next step
We turn complex ideas into stories clients understand.
Tell us about your project. We will talk through your goals and send you a clear, custom quote before production starts.