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01
People panic when a message claims to come from the IRS, and scammers count on that. Accounting Aid Society wanted the real rules explained in a calm and friendly way. The video needed to cover the warning signs of a scam and how to handle a genuine letter. It also had to be simple enough for a broad audience.
02
Two relatives carry the story. Todd receives a suspicious text and phones his cousin Ruby, who has dealt with this before. She walks him through the signs of a scam and how the IRS actually gets in touch. A list of rules becomes advice from a person you trust.
eight key moments
The script stays with one phone call as panic turns into a plan. These eight frames show how.

A message claims to be the IRS.

She has seen this already.

Todd phones for advice.

The IRS doesn’t text, email or call.

Learn how to recognize one.

The IRS uses the mail.

Go through the details first.

Create an IRS tax account.
sketch first, then animate
Every scene was sketched before color was added. Each sketch matches one line of the script with one action. Choose a panel to see the sketch beside the final frame.


"If you do get a letter from the IRS, don't panic."
It drops into the mailbox outside Todd's house.
the final artwork
The artwork keeps a stressful subject friendly. These are the finished frames up close.
2D Animation · Accounting Aid Society
next step
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