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Case Study

2D Animated Video

Spotting a fake
IRS message.

This 2D animated video for Accounting Aid Society shows viewers how to recognize IRS scams and how to respond when a genuine IRS letter arrives.

Client

Accounting Aid Society

Style

2D Animation

Runtime

1:32

a text from the IRS?

01

The Brief

People panic when a message claims to come from the IRS, and scammers count on that. Accounting Aid Society wanted the real rules explained in a calm and friendly way. The video needed to cover the warning signs of a scam and how to handle a genuine letter. It also had to be simple enough for a broad audience.

02

Our Approach

Two relatives carry the story. Todd receives a suspicious text and phones his cousin Ruby, who has dealt with this before. She walks him through the signs of a scam and how the IRS actually gets in touch. A list of rules becomes advice from a person you trust.

eight key moments

One Phone Call, One Plan

The script stays with one phone call as panic turns into a plan. These eight frames show how.

1

Todd's text

A message claims to be the IRS.

2

Enter Ruby

She has seen this already.

3

Asking for help

Todd phones for advice.

4

Warning signs

The IRS doesn’t text, email or call.

5

A scam

Learn how to recognize one.

6

A real letter

The IRS uses the mail.

7

Take your time

Go through the details first.

8

Go online

Create an IRS tax account.

sketch first, then animate

Storyboards and Script

Every scene was sketched before color was added. Each sketch matches one line of the script with one action. Choose a panel to see the sketch beside the final frame.

Storyboard sketch, panel 8
SketchPanel 8
Final animated frame, panel 8
Final frame8 of 14
Script

"If you do get a letter from the IRS, don't panic."

Action

It drops into the mailbox outside Todd's house.

the final artwork

Design and Illustration

The artwork keeps a stressful subject friendly. These are the finished frames up close.

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Watch the Video

2D Animation · Accounting Aid Society

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