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Case Study

Show Opening

Robot arms.
Strong coffee.

A 19-second animated show opening for Robot Breakfast. An office worker sprouts robot arms that take care of everything, right up to the morning coffee.

Client

Robot Breakfast

Style

2D Character Animation

Runtime

0:19

the show opening

01

The Brief

Robot Breakfast needed an opening for its show. It had to set the tone in under 20 seconds, with no narration, and end on the show’s logo.

02

Our Approach

We told a tiny story with one character. A tired office worker grows four robot arms, and his shirt and tie turn casual. The arms type, game, lift weights and comb his hair. One pours coffee, he takes a sip, and the camera dives into the mug to reveal the logo. Bold yellows and quick cuts keep the energy high.

the opening in eight beats

From desk to mug

The whole opening runs 19 seconds. Here is how it plays out, frame by frame.

1

Just another day

A tired worker at his desk.

2

Robot arms

Four arms burst out to help.

3

Typing

Work gets done on its own.

4

Gaming

A little play on the side.

5

Lifting

A quick workout too.

6

Grooming

Even his hair gets combed.

7

Coffee time

One arm pours a fresh cup.

8

Robot Breakfast

The show logo lands.

sketch first, then animate

Storyboards and Script

We storyboarded the opening panel by panel before animation began. Each panel set up one action. Pick a panel to see the sketch, the final frame and the notes behind it.

Storyboard sketch, panel 13
SketchPanel 13
Final animated frame, panel 13
Final frame8 of 10
Script

"No dialogue in this scene."

Action

One lifts weights.

the final artwork

Design and Illustration

Bright yellows, playful robot arms and a cartoon lead. We designed the character first, then a style frame that set the look for every shot.

Character design
Style frame
At the desk
The change begins
Four robot arms
Game time
Workout
Morning comb
Fresh coffee
First sip
Inside the mug
The Robot Breakfast mug

Watch the Video

2D Animation · Robot Breakfast

next step

Need an opening that sets the tone?

We make short intros that make people stay for the show.

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