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Case Study

Whiteboard Animated Video

Your union,
drawn out.

A whiteboard animated video for the Manitoba Nurses Union. It shows members how their union is organized, from their Local to the Board, and how to get involved.

Client

Manitoba Nurses Union

Style

Whiteboard Animation

Runtime

2:00

meet our hero nurse

01

The Brief

MNU represents more than 13,000 nurses across Manitoba. Many members do not know how the union is structured or who to call when something goes wrong at work. The video had to explain Locals, Regions, executives, the Board, the AGM and bargaining. All of it in about two minutes.

02

Our Approach

We followed one hero nurse through her union. She starts at her worksite with her crew. Then she speaks up about a concern and gets support from her President. Each level of the union appears as she needs it. Icons and labels keep the structure easy to follow. The video ends with simple ways to get involved.

the union in eight steps

Follow the hero nurse

The script builds the union one level at a time. Here is the path it takes, frame by frame.

1

Welcome

The MNU logo.
2

13,000 nurses

RNs, RPNs, LPNs and more.
3

Your Local

Your crew at your worksite.
4

Executives

The leaders who run each Local.
5

Speak out

Your President is there to help.
6

The Board

Elected nurses lead the union.
7

Bargaining

Fair wages, benefits and conditions.
8

Stay informed

The Pulse newsletter.

sketch first, then animate

Storyboards and Script

We storyboarded the script panel by panel before any line went down. Each panel paired a line of narration with a clear action. Pick a panel to compare the sketch with the finished frame.

Storyboard sketch, panel 10
SketchPanel 10
Final animated frame, panel 10
Final frame8 of 14
Script

"Your President is trained and trusted to support you."

Action

She is shown with the President and a Labour Relations Officer.

the final artwork

Design and Illustration

A clean whiteboard style with a hand-drawn feel. Simple icons and labels explain each part of the union without clutter.

The personal chef
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Watch the Video

Whiteboard Animation · Manitoba Nurses Union

next step

Need to explain how your organization works?

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