Get an estimate for your video project in less than a minute.

Law Firm Video Case Study for Kiley Law Group

Clients first.
Fearless for them.

A 30-second 2D animated commercial for Kiley Law Group, a personal injury law firm serving Massachusetts and New Hampshire.

Client

Kiley Law Group

Style

2D Animation

Runtime

0:30

Tom Kiley Law is that firm

01

The Brief

Kiley Law Group wanted a short commercial that set the firm apart in a crowded personal injury market. In 30 seconds it had to cover the firm’s history, its client-first culture and its track record, and end on a clear call to action.

02

Our Approach

We built the script around a series of what-if questions, each answered with a scene. The firm’s building, its attorneys and local landmarks set the stage. An attorney welcomes a client, an insurance sign gets crossed out, and a client signs her settlement. The crowd of clients grows behind them before the logo and contact details close the spot.

the story in eight beats

What if?

The script asks four questions and answers them with one firm. Here is how it plays out, frame by frame.

1

The firm

Kiley Law Group on the corner.

2

The team

Attorneys for Massachusetts and New Hampshire.

3

Clients first

Opening the door to every client.

4

Listening

One-on-one with each client.

5

Fearless

Taking on the insurance companies.

6

Results

Helping injured clients recover.

7

Many clients

A long list of people helped.

8

Tom Kiley Law

The firm behind the story.

sketch first, then animate

Storyboards and Script

We storyboarded the script panel by panel before animation began. Each panel paired a line of narration with a clear action. Pick a panel to see the sketch, the final frame and the script behind it.

Storyboard sketch, panel 13
SketchPanel 13
Final animated frame, panel 13
Final frame8 of 11
Script

"What if there was a personal injury law firm that had a culture of putting clients first?"

Action

The attorney meets with the client.

the final artwork

Design and Illustration

Warm brick, rich purples and a diverse cast of clients. The look feels local, trusted and human.

Kiley Law Group
The attorneys
Massachusetts and New Hampshire
Welcoming a client
The consultation
The city
Taking on insurers
Signing papers
Clients helped
$1 Billion recovered
Collision, slip and fall
Tom Kiley Law

Watch the Video

2D Animation · Kiley Law Group

next step

Need a commercial that builds trust fast?

We tell your story in 30 seconds or less.

Request A Quote / Consultation

Tell us about your project. We will talk through your goals and send you a clear, custom quote before production starts.