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Case Study

2D Animated Video

Less tweaking.
More savings.

A 30-second 2D animated video for Keebo. A robot dog shows how Keebo’s AI tunes Snowflake for data teams.

Client

Keebo

Style

2D Animation

Runtime

0:30

meet Keebo

01

The Brief

Keebo needed to explain a technical product in 30 seconds. Its audience runs Snowflake every day. They know the pain of slow queries and warehouse costs. The video had to show how a fully automated optimizer works without a wall of jargon.

02

Our Approach

We turned Keebo into a character. A friendly robot dog walks in just as a data engineer gives up on trial and error. Code races across its visor while it adjusts warehouse settings. Then it jumps inside the platform and the numbers start to drop. The engineer gets to put his feet up.

the story in eight beats

Follow Keebo

The script moves from frustration to relief in 30 seconds. Here is how it plays out, frame by frame.

1

Staring at queries

Hours spent trying to speed up SQL by hand.

2

Trial and error

Guessing at warehouse size, one slider at a time.

3

Giving up

Error alerts and a head on the desk.

4

Enter Keebo

A robot dog walks in to help.

5

AI at work

Dozens of parameters checked all the time.

6

Inside the platform

Keebo jumps straight into Snowflake.

7

Savings appear

Twenty-five percent or more in two days.

8

Feet up

The engineer finally gets to relax.

sketch first, then animate

Storyboards and Script

We storyboarded the script panel by panel before animation began. Each panel paired a line of narration with a clear action. Pick a panel to see the sketch, the final frame and the script behind it.

Storyboard sketch, panel 13
SketchPanel 13
Final animated frame, panel 13
Final frame8 of 10
Script

"the only fully-automated Snowflake optimizer."

Action

He lifts his head to look at Keebo.

the final artwork

Design and Illustration

Cool blues, clean office scenes and one memorable mascot. We designed Keebo from every angle so it could move naturally through each scene.

Keebo character design
Keebo turnaround
The data engineer
Warehouse size
Meeting Keebo
Keebo at work
Reading the signals
Live adjustments
A happy engineer
Inside the dashboard
Back at the desk
Through the door

Watch the Video

2D Animation · Keebo

next step

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