Get an estimate for your video project in less than a minute.

Case Study

2D Animated Video

A story for
family caregivers.

This 2D animated video for Family Caregiver Alliance introduces family caregivers, explains how FCA helps them and shows how far that help reaches.

Client

Family Caregiver Alliance

Style

2D Animation

Runtime

2:27

the people giving care

01

The Brief

Family Caregiver Alliance helps people who care for adults with chronic conditions and cognitive impairment. It offers local services, national programs, research and resources in four languages. That was a lot for one video. All of it had to fit into a single story with caregivers at the center.

02

Our Approach

Real caregiving moments drive the video: shopping, cooking a meal and working late on a laptop. Caregivers talk to the viewer in their own words. Maps and screens show FCA’s reach, from the Bay Area across the country. The last scene points viewers to caregiver.org.

eight key moments

From Daily Care to National Reach

The script begins with everyday care and widens to national reach. These eight frames show how.

1

The caregivers

Millions provide care without pay each year.

2

A normal day

Meals, errands and support.

3

Help at home

Counseling, assessment and care planning.

4

Client voices

A social worker gives one-on-one help.

5

What FCA offers

Support groups, respite, education and more.

6

On the web

Readers across the US and beyond.

7

Language access

Vietnamese, Tagalog, Chinese and Spanish.

8

Next stop

Go to caregiver.org.

sketch first, then animate

Storyboards and Script

Every scene was sketched before color was added. Each sketch matches one line of the script with one action. Choose a panel to see the sketch beside the final frame.

Storyboard sketch, panel 8
SketchPanel 8
Final animated frame, panel 8
Final frame8 of 14
Script

"We worked with caregivers nationwide to connect them with the information, support and resources they needed."

Action

People on phones, laptops and tablets across a US map.

the final artwork

Design and Illustration

The settings feel warm and everyday, and the caregivers look like real people. Maps and icons deliver the facts while the focus stays on the people.

The personal chef
The personal chef
The personal chef
The personal chef
The personal chef
The personal chef
The personal chef
The personal chef
The personal chef
The personal chef
The personal chef
The personal chef
The personal chef
The personal chef

Watch the Video

2D Animation · Family Caregiver Alliance

next step

Want people to see who your mission serves?

We help organizations show the human side of their impact.

Request A Quote / Consultation

Tell us about your project. We will talk through your goals and send you a clear, custom quote before production starts.