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Case Study

2D Animated Video

A calm guide
to legal help.

We made this 2D animated video for CLAS BC’s Stand Informed program. It guides survivors of sexual assault in BC through getting free legal advice, one step at a time.

Client

CLAS BC

Style

2D Animation

Runtime

1:36

starting with one call

01

The Brief

Stand Informed helps people who have experienced sexual assault. Many of them don’t know what legal help involves or whether they are eligible. This video needed to cover intake, interpreters, support workers, retainers and confidentiality. The tone had to stay calm so it would not add to anyone’s trauma.

02

Our Approach

The first image is a hand on a shoulder. From there, one woman moves through the process, starting with her first call and ending with her lawyer meeting. Every step gets its own quiet, simple scene. Confidentiality is shown by documents flying into a folder. Contact details close the video.

eight key steps

One Person's Path to a Lawyer

The script stays with one person as she moves through the program. These eight frames show how.

1

You are not alone

Help is available in BC.

2

Stand Informed

Legal advice and referrals at no cost.

3

Open to all

No requirements for gender, age, race or status.

4

First conversation

It starts with a coordinator listening.

5

Language support

Interpreters are available for calls.

6

The right lawyer

A match for her case.

7

Keeping it private

A retainer protects what she shares.

8

The advice

As much as three hours from a lawyer.

sketch first, then animate

Storyboards and Script

Every scene was sketched before color was added. Each sketch matches one line of the script with one action. Choose a panel to see the sketch beside the final frame.

Storyboard sketch, panel 7
SketchPanel 7
Final animated frame, panel 7
Final frame7 of 13
Script

"After the intake call,"

Action

Lawyer profiles slide in as a wall from the left.

the final artwork

Design and Illustration

Gentle character designs and soft colors hold the calm tone. The scenes stay uncluttered so viewers can focus on the information.

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Watch the Video

2D Animation · CLAS BC

next step

Explaining a service that feels intimidating?

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