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Pharmacy Ad Case Study for AmaiCare Pharmacy Clinic

Beat the flu.
Get back to life.

Two 10-second 3D animated ads for AmaiCare Pharmacy Clinic, promoting its flu shot clinic in Sun Rivers, Kamloops.

Client

AmaiCare Pharmacy Clinic

Style

3D Animation

Runtime

2 × 0:10

Get your flu shot today

01

The Brief

AmaiCare Pharmacy Clinic wanted short ads to promote flu shots. Each spot had 10 seconds to show why the shot matters and tell people where to get it.

02

Our Approach

We made two ads with the same simple story. A character is stuck at home with the flu. Then we cut to them healthy and back doing what they love. One plays golf. The other works out at the gym. Each ad ends on the same card: get your flu shot today, with the clinic phone number and address.

two ads, one story

Sick, then back to life

Both ads follow the same arc. Here is how each one plays out, frame by frame.

1

Ad 1: Sick in bed

The flu keeps him under the covers.

2

Ad 1: Back on his feet

Healthy and ready to play.

3

Ad 1: On the course

Back to the game he loves.

4

Ad 1: The offer

Get your flu shot today.

5

Ad 2: Stuck on the couch

The flu keeps her at home.

6

Ad 2: Feeling great

Healthy and smiling again.

7

Ad 2: At the gym

Back to her routine.

8

Ad 2: The offer

Walk-ins welcome at AmaiCare.

sketch first, then animate

Storyboards and Script

We storyboarded both ads panel by panel before animation began. Pick a panel to see the sketch, the final frame and what happens on screen.

Storyboard sketch, panel 13
SketchPanel 13
Final animated frame, panel 13
Final frame8 of 12
Script

"Ad 1. Get your Flu Shot today. All-season protection. Book an appointment. Walk-ins welcome."

Action

He walks off the green as the end card slides in.

the final artwork

Design and Illustration

Soft, stylized 3D characters, warm greens and AmaiCare orange. The look is friendly and easy to read in a few seconds.

Sick in bed
The sneeze
Healthy again
Lining up the shot
The swing
Ad 1 end card
Sick on the couch
The sneeze
Healthy again
Stretching
Heading out
Ad 2 end card

Watch the Video

Ad 1: The Golfer

Ad 2: The Gym

3D Animation · AmaiCare Pharmacy Clinic flu shot ads

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