Types of Animation Styles

There are several types of animation styles used in film, TV, and online marketing. As part of our discovery process, we work with you to determine the style of animation that best suits your project.

So, what type of animation should you use? We’ve tried to answer that question as best we can.

What are the most common types of animation styles?

The types of animation styles used in advertising, video streaming, or blockbuster movies are not much different. The most common animation styles today include motion graphics, character animation, 3D animation, Stop Motion, Claymation, Paper Cut-outs, and Whiteboard Animation. Honestly, the list is endless, but motion graphics and character animation are the most popular.

Traditional animation uses frame by frame drawings that change shape and position at a rate of 12 frames per second. Modern animation software has made it much easier and changed how we create animations.

2D Animation Style

Cartoon style animation has for decades been used to tell stories that have captured our attention. It’s easy for people to connect with animated characters, relate to and remember the story being told. Where possible, we recommend using 2D cartoon styles in your videos.

You can use cartoon style animation to tell unforgettable stories about how your business idea or brand works in the real world. When used on landing pages and social media, animated cartoons are more engaging than simple text and static graphics.

Ubuntu by Canonical

Fujitsu

YWCA Canada

Ranchowater, California

ChartLamp

Keebo

ME Company

EZPet

MMC

2D Motion Graphics Style

There are several types of animation we use for advertising and marketing. Motion graphics is one of them. In its simplest form, these are animated graphics and text. This is the most popular of 2D animation styles used for explainer videos. Mostly because you can use it to present information in the form of stats, graphs, figures, and text.

This is one of the types of animation that uses images, graphics, and text, making it easier to present complex data sets. Take a look at how other businesses have used motion graphic videos to communicate their message effectively. Contact us to find out what style would be best for your business or idea.

Reseau CMI

Empowered Startups

Dr. Bill by RBC

Copilot Ai

3D Animation Style

3D animation is a visually captivating style of animation that takes you closer to virtual reality. It has the ability to mimic real life people, nature, and objects. This makes it the most captivating of all animation styles around. While there are many types of animation styles, we’ve chosen to focus on the ones that create the most impact for our client.

It’s always been our goal to incorporate 3D animation in our workflow. We’re gradually included some 3D animations in our videos as seen in some of our projects. Here’s an example of a fully 3D animation video we produced. More videos are on the way.

Cryptosea Premium Indicator

Contruent

Whiteboard Animation Style

Whiteboard videos are a popular type of animation used to create very simplistic storytelling videos. The hand drawn animation captivates the viewer by drawing out the action in real time. The style’s ability to create amazing visuals opens up a world of opportunities to create great video content.

This style works well for educational videos and content that requires visually detailed graphics. The fact that its’ a low cost option makes it a favourite for small business and those on a low budget. Find out more about how we can make a whiteboard video for you.