Get an estimate for your video project in less than a minute.
Get an estimate for your video project in less than a minute.
Choosing a lawyer often starts with uncertainty. A person may understand the problem they face but have little idea what working with a law firm involves. A useful video gives that person a clearer picture of the people, process and next step.
Mammothic Films helps law firms turn those first questions into clear video content. We plan around your lawyers’ schedules and your firm’s review process. The aim is straightforward: help a prospective client decide whether to contact you.
| What is video production for attorneys? Video production for attorneys helps law firms introduce their lawyers, describe legal services and answer questions before a prospective client calls. Useful formats include attorney profiles, practice area videos, client testimonials and short legal FAQ videos. |
A biography explains a lawyer’s background. Video also lets someone hear how that lawyer speaks. Viewers can assess whether the approach feels clear, thoughtful and suited to their situation. This is especially useful when a client expects a difficult conversation.
Video production for law firms should begin with the questions your intake team hears most often. What happens during the first meeting? Which documents should someone bring? Does the firm handle this kind of matter? These questions provide a more useful starting point than a broad claim about excellent service.
A practice area page can pair written information with a short video about the same subject. The text remains available for people who want to scan. The video offers another way to understand the service. Both should direct visitors toward a relevant consultation or intake form.
The same content can support referrals. Someone recommending your firm can share a lawyer’s introduction or an answer to a common question. That gives the prospective client something concrete to review before making contact.
Video can also set expectations. Explaining your intake process may help callers prepare for the first conversation. It cannot determine whether a matter is suitable. Your team still needs to assess the circumstances.
An attorney profile introduces the person a client may work with. Cover the lawyer’s practice focus, approach to communication and reasons for doing the work. Record natural answers to focused questions rather than asking the lawyer to recite a résumé.
A practice area video explains which situations your firm handles. Use the terms prospective clients use when describing their problem. End by explaining how someone can ask whether the firm can assist.
A testimonial allows a consenting client to describe their experience in their own words. Focus the interview on communication, support and the working relationship. Have the firm review permissions and the proposed edit before publication.
Each FAQ video should answer one specific question. A general description of the first consultation is often more useful than a long discussion of several legal subjects. Keep the answer understandable without relying on the viewer to watch other videos first.
Recruiting videos show how people work together inside the firm. Include perspectives from the roles you want applicants to understand. Concrete details about mentorship and daily responsibilities give candidates more to assess than general statements about culture.
Short clips introduce one idea and point viewers toward a fuller resource. Record them with enough framing space for different crops. Add readable captions so the message can be followed when sound is unavailable.
A community video can show the firm’s involvement in an event or initiative. A case result video needs careful review of facts, permissions and how the result is presented. Avoid suggesting that a previous outcome predicts what another client will receive.
We begin with the intended viewer and the question the video needs to answer. An individual looking for help with a family matter needs different information from a business evaluating commercial counsel. Defining that audience shapes the language, interview questions and call to action.
Next, we establish who approves the content. Your firm should identify the lawyer responsible for factual review and the person responsible for advertising and professional conduct review. We build those approvals into the schedule before recording.
Rules affecting lawyer advertising and testimonials depend on the jurisdiction. Your firm’s designated reviewer should check the current requirements that apply to the proposed video. We provide scripts and edits for that review rather than treating production approval as legal approval.
Confidentiality also affects the location. Before filming, review visible files, computer screens, calendars and office signage. Select an interview area where conversations outside the frame cannot be recorded accidentally. A quiet room often produces a stronger result than a busy reception area.
For testimonials, agree on the permission process before inviting anyone to participate. Explain where the video is intended to appear. Do not ask a client to disclose information simply because it would make the story more dramatic.
We organize filming into short interview blocks. Questions are shared in advance so lawyers can prepare the substance. On the day, we guide the conversation and record more than one version when a response needs to be clearer. The final edit can combine the strongest answers with relevant office footage.
During editing, we remove repetition and preserve the meaning of each answer. Your firm reviews names, titles, practice descriptions and any qualifications that affect the message. Captions and on-screen text need the same factual attention as the spoken script.
We also plan distribution before delivery. A website introduction, a practice area video and a recruiting clip may require different endings. Agreeing on those versions early helps avoid using the same generic call to action everywhere.
Mammothic Films manages planning, filming and editing through a collaborative production process. You can review our video work to discuss the interview approach that fits your firm.
Our team is based in Vancouver, BC, with a second location in Vancouver, WA. We work with organizations in Canada and the United States.
Start by asking your intake team to record recurring questions for a week. Remove any identifying client information. Group the questions by practice area and choose the one that creates the most uncertainty before a call.
Then write down the intended viewer, the answer they need and the action they should take. Add the names of your reviewers and any filming restrictions. This short brief helps keep production focused on a real communication need.
For an initial project, prioritize a lawyer introduction and a few separate FAQ answers. A larger series can follow once you understand which questions visitors watch and which resources your intake team actually uses.
Choose a measurement that matches the video’s role. A profile video might be assessed through consultation inquiries from its page. An intake video might be assessed through whether callers arrive with the requested information.
Ask your team what viewers mention during conversations. Those comments provide context that a view count cannot. If a video creates a recurring misunderstanding, revise the wording or the next step.
Review the content when your team, services or intake process changes. Assign an owner to each published video so outdated instructions do not remain online unnoticed.
Lansky Law’s live action testimonial puts a person’s account at the centre of the story. You can find the project in our testimonial example.
The format gives prospective clients a perspective beyond the firm’s own service description. It is a relevant approach when the relationship and communication experience are important parts of choosing a professional.
For your firm, a similar interview could sit alongside the information people read before a consultation. The exact placement should follow the subject of the testimonial and your firm’s advertising review.
A testimonial works best when the speaker has something specific to say. Prepare questions about communication and the working relationship. Avoid prompting someone to repeat a claim the firm has written for them.
Start with the information clients need before contacting you. An attorney introduction, a practice area overview and several intake FAQ videos create a useful foundation. Choose the first subject from actual questions your staff receives.
As an initial planning range, allow roughly one to two minutes for a profile and less time for a single FAQ. A complex subject may need a separate longer resource. Keep the length tied to the question rather than filling a fixed runtime.
The answer depends on the rules that apply to the firm and the proposed content. Obtain the client’s informed permission and have your designated reviewer check the testimonial before publication. Confirm any required qualifications or disclosures.
Match each video to its purpose. Profiles belong near lawyer biographies. Service videos fit relevant practice area pages. Recruiting videos belong with careers information. Short clips can introduce those resources through the firm’s social channels.
Prepare the subjects and approval process before the shoot. Group interviews into reserved blocks and film related office footage while the crew is there. Clear preparation reduces the amount of time lawyers need to spend on set.
Scope determines cost. The number of lawyers, filming locations, finished videos and review rounds all affect the work. Request a quote that identifies those deliverables and includes captions, versions and the approval schedule.
Begin with a question that prevents a prospective client from taking the next step. Answer it clearly and show the person who can help. Keep the message specific enough that your intake team can use it.
Mammothic Films can help your firm plan the interviews, organize filming and produce videos around those needs. Bring your priority practice areas and your most common intake questions to the first conversation.
Larry is the Founder and Producer at Mammothic Films, with more than 15 years of production experience. He leads a team that creates story-driven videos for businesses and brands. A marketer, designer, and animator, Larry has overseen the production of more than 1,500 videos for Fujitsu, Logitech, Warner Brothers, NFL, Blockdaemon, Astronomer, Canonical, and 370+ other companies in Canada, the United States, and around the world.
Larry is a devout Christian who believes in placing God first, and that everything else is a blessing that comes from serving Him. When he’s not working, he’s hanging out with his wife and three kids, playing the piano, or sightseeing.
