Get an estimate for your video project in less than a minute.
Get an estimate for your video project in less than a minute.
01
Online hate is a heavy subject, and YWCA Canada wanted to reach young people without frightening them. The video had to cover fake images, stolen personal information and harassment. It also had to say with care who is targeted most. The ending still needed to feel hopeful.
02
The video opens on young people in a park, looking at their phones. Hate messages start to appear and one girl sinks into a dark place. Her friends come to her side. Phishing and ransomware are shown as simple visuals. The last scenes return to a safe and happy online life, then introduce the BlockHate project across Canada.
eight key moments
The script starts with connection, passes through harm and ends on hope. These eight frames show how.
It starts out exciting.
Many ways to reach people.
Hate appears in the feed.
Hate icons crowd in.
Support from her group.
Phishing, viruses and hackers.
The internet can still be a happy place.
Building resilience with youth across Canada.
sketch first, then animate
Every scene was sketched before color was added. Each sketch matches one line of the script with one action. Choose a panel to see the sketch beside the final frame.
"And everyone is vulnerable."
Her friends gather around to comfort her.
the final artwork
The characters are a diverse young cast drawn in a modern, organic style. Darker scenes hold the weight of online harm. Brighter scenes return to connection.
2D Animation · YWCA Canada
next step
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