Get an estimate for your video project in less than a minute.

Case Study

2D Animated Video

Pick. Click.
Go.

A 60-second 2D animated video for IPGoBox, the online ordering platform from International Paper. It shows how customers order boxes and track them from anywhere.

Client

International Paper

Style

2D Animation

Runtime

1:00

pick, click and go

01

The Brief

International Paper wanted its customers to use IPGoBox for box orders. Many still called in for status updates or waited for answers. The video had to show the platform’s main features, like ordering, order status, and trailer, invoice and BOL lookups, in one minute.

02

Our Approach

We built the story around two business partners at a small company. Sharon waits on updates while Bob checks the yard for the right trailer. Then IPGoBox comes in. Bob orders from the office, from a plane and from a coffee shop, and checks status in seconds. The video ends with the box reaching a family at home, tying the platform to the people it serves.

the story in eight beats

From waiting to delivered

The script moves from frustration to a quick, easy order. Here is how it plays out, frame by frame.

1

Waiting

Hours lost to order status updates.

2

Which trailer?

Bob checks the yard for his boxes.

3

Status on the go

One quick look on his phone.

4

Pick, click and go

Ordering takes seconds.

5

Open orders

Every order in one view.

6

Order anywhere

Even from a plane seat.

7

Orders ready

The team packs with confidence.

8

Delivered

A happy customer at the other end.

sketch first, then animate

Storyboards and Script

We storyboarded the script panel by panel before animation began. Each panel paired a line of narration with a clear action. Pick a panel to see the sketch, the final frame and the script behind it.

Storyboard sketch, panel 13
SketchPanel 13
Final animated frame, panel 13
Final frame8 of 12
Script

"IPGoBox lets you place an order, view open orders"

Action

Bob works in the office on the IPGoBox platform.

the final artwork

Design and Illustration

Warm interiors, teal uniforms and a friendly cast. Each scene puts the platform in a real place where customers work, travel and live.

Sharon waits
Looking for the trailer
Status on the phone
Back to work
On the road
The IPGoBox platform
Status updates
Still waiting
Ordering in flight
The coffee shop
Packing orders
The gift arrives

Watch the Video

2D Animation · International Paper

next step

Need customers to switch to your platform?

We show people how easy your product is to use.

Request A Quote / Consultation

Tell us about your project. We will talk through your goals and send you a clear, custom quote before production starts.