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Case Study
2D Animated Video
A 2D animated video for Cretegen, a sales platform for concrete contractors. It shows how customers quote their own projects on a satellite map so contractors can focus on real buyers.
Client
Cretegen
Style
2D Animation
Runtime
1:03
01
Concrete contractors lose time chasing leads that never buy. Cretegen solves that with a quoting tool built on satellite maps. The video had about a minute to land the pain, show the product and drive sign-ups. It had to speak directly to busy contractors.
02
We opened with a question every contractor feels: how many jobs did you not win last week? Leads turn cold and vanish on screen. Then Cretegen filters them and sorts the rest. A customer lays out the project on a satellite map and gets a quote in seconds. Leads that are just kicking tires turn into actual tires and bounce away.
the story in eight stops
The script moves from wasted time to qualified leads. Here is the path it takes, panel by panel.
sketch first, then animate
We storyboarded the script panel by panel before animation began. Each panel paired a line of narration with a clear action. Pick a panel to see the sketch, the script and the action.
"They get transparent pricing, a clean project summary with your branding, and a professional experience"
Zoom in to the quote summary.
2D Animation · Cretegen
next step
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