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Case Study

Motion Graphics Animated Video

Prospecting,
on autopilot.

A motion graphics animated video for CoPilot AI, a Vancouver-based LinkedIn automation platform. It shows how the software finds ideal prospects and starts conversations at scale.

Client

CoPilot AI

Style

Motion Graphics

Runtime

1:06

conversations while you drink your coffee

01

The Brief

CoPilot AI needed its audience to understand how the platform fills a sales pipeline with leads. The story had to show how the product works, how easy it is to use and why it matters to a sales team.

02

Our Approach

We built the video around a simple journey from prospect to hot lead. Faceless characters show the platform works for people in any industry. A clean, minimalist style with lots of white space keeps the focus on the message.

the story in eight stops

From prospect to hot lead

The script follows a lead from first search to booked call. Here is the path it takes, panel by panel.

1

Lead generation

Your pipeline needs prospects.
2

The problem

Too many profiles to search by hand.
3

CoPilot AI

AI, automation and Sales Navigator.
4

Conversations at scale

Hundreds of ideal prospects.
5

Ideal customers

Experts help define the target.
6

Engaging messages

Proven templates.
7

Automated outreach

Touch points until they are ready.
8

Hot leads

From warm to hot.

sketch first, then animate

Storyboards and Script

We storyboarded the script panel by panel before any motion work began. Each panel paired a line of narration with a clear action. Pick a panel to compare the sketch with the finished frame.

Storyboard sketch, panel 9
SketchPanel 9
Final animated frame, panel 9
Final frame8 of 14
Script

"while you drink your coffee. Here's how:"

Action

A row morphs into a steaming cup of coffee.

the final artwork

Design and Illustration

Every frame was designed to keep the software simple and premium. Here is a closer look at the finished artwork.

The personal chef
The personal chef
The personal chef
The personal chef
The personal chef
The personal chef
The personal chef
The personal chef
The personal chef
The personal chef
The personal chef
The personal chef
The personal chef
The personal chef

Watch the Video

Motion Graphics · CoPilot AI

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