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Case Study

2D Animated Video

Community at
the center.

A 2D animated video for the Burns Institute. It explains how the national non-profit partners with organizations to advance racial justice and structural well-being.

Client

Burns Institute

Style

2D Animation

Runtime

1:44

building together

01

The Brief

The Burns Institute works with non-profits, government agencies, academic institutions and community partners. Its approach is built on a Structural Well-Being framework and a full range of consulting support. The video had to explain the mission and the process clearly, and invite partners to get in touch.

02

Our Approach

We used puzzle pieces as the core visual. A team builds a platform together, and the pieces turn into real community projects. A client meets a BI consultant, receives the framework and brings the consultant in to train her team. The team then goes out and puts the work into practice. Warm colors and a diverse cast keep the people at the heart of the story.

the story in eight beats

From pieces to practice

The script moves from a problem to a partnership. Here is how it plays out, frame by frame.

1

Building together

Community at the center of the work.

2

Real projects

Self-directed solutions take shape.

3

Left out

Communities of color too often kept from the table.

4

A partner arrives

A BI consultant brings the framework.

5

The framework

Structural Well-Being, built to be put into practice.

6

Working sessions

Facilitation, coaching and strategy design.

7

Training the team

Building capacity, competence and comfort.

8

Into action

The team puts what they learned to work.

sketch first, then animate

Storyboards and Script

We storyboarded the script panel by panel before animation began. Each panel paired a line of narration with a clear action. Pick a panel to see the sketch, the final frame and the script behind it.

Storyboard sketch, panel 13
SketchPanel 13
Final animated frame, panel 13
Final frame8 of 7
Script

"All too often communities of color are not given the opportunity to engage in the design and implementation of the solutions necessary to achieve their own well-being."

Action

People walk up to take part, but no one gives them a chance.

the final artwork

Design and Illustration

Bright, flat colors and a cast of real-feeling people. Puzzle pieces tie the scenes together and stand for collaboration across sectors.

The cast
Building together
Community projects
Waiting for a chance
Meeting the consultant
The Structural Well-Being framework
Around the table
Training session
Putting it into practice

Watch the Video

2D Animation · Burns Institute

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