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Case Study

2D Animated Video

No one should
feel invisible.

A 2D animated guide for AMSSA’s migrant worker video series. It looks at isolation and loneliness among migrant workers in Canada and how service providers can help.

Client

AMSSA

Style

2D Animation

Runtime

4:12

a guide for service providers

01

The Brief

Migrant workers face isolation far from home, made worse by the pandemic, long hours and language barriers. AMSSA needed a guide for service providers on how loneliness affects workers and what support they can offer. The topic was sensitive and the script was long, so the visuals had to carry real emotion without feeling heavy.

02

Our Approach

We used a hand-drawn, illustrated style with recurring characters. John and the other workers move from isolation to connection over the course of the video. Collages show the many sources of stress at once. Later scenes show practical steps, like joining community groups, video calls home, healthy routines and conversation circles. The video points service providers to the Migrant Worker Hub for resources.

the story in eight beats

From isolation to connection

The script moves from the problem to practical support. Here is how it plays out, frame by frame.

1

Isolation

A pandemic that left many feeling alone.

2

Far from home

Language, culture and distance add stress.

3

Long hours

Little time to connect with others.

4

On the outside

Feeling invisible in a new community.

5

The toll

Low energy, self-doubt and poor sleep.

6

Making connections

Clubs, volunteering and faith groups.

7

Healthy habits

Breaks, exercise, sleep and good food.

8

Support networks

Conversation circles and online groups.

sketch first, then animate

Storyboards and Script

We storyboarded the script panel by panel before animation began. Each panel paired a line of narration with a clear action. Pick a panel to see the sketch, the final frame and the script behind it.

Storyboard sketch, panel 13
SketchPanel 13
Final animated frame, panel 13
Final frame8 of 12
Script

"Loneliness and isolation can impact migrant workers in other ways as well."

Action

A collage of the workers from earlier scenes.

the final artwork

Design and Illustration

A painterly, comic-book style with real faces and warm light. Each character carries a story viewers can see themselves in.

Looking out the window
A collage of stresses
John in the field
Alone after work
At the worker house
The effects of loneliness
Under pressure
Social connections
John with co-workers
Good sleep and good food
Connecting with others
Two stories, one screen

Watch the Video

2D Animation · AMSSA

next step

Need to handle a sensitive topic with care?

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