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Case Study

Motion Graphics

Connected campus.
Engaged students.

A 70-second motion graphics animated video for Abuzz, an engagement and retention platform built for schools.

Client

Abuzz

Style

Motion Graphics

Runtime

1:10

from admit to alum

01

The Brief

Abuzz serves students, alumni and school administrators in one app. The video had to explain the platform to schools, show features for students and staff, and tie it all to retention and student success.

02

Our Approach

We started with one dot that grows into a network, then into the Abuzz mark and a campus. Hexagons introduce Admit, Student and Alumni. Faces connect across a bright network, then the app screens, the admin dashboard and a phone alert show the product in action. Bold blues, yellows and teal keep the pace lively.

the story in eight beats

One community, one app

The script moves from why connection matters to how Abuzz delivers it. Here is how it plays out, frame by frame.

1

Connected students

Students thrive when they feel connected.

2

Built for schools

An engagement and retention platform.

3

Admit to alum

One community through every phase.

4

Stronger connections

Higher yield, retention and engagement.

5

Find each other

A searchable student directory.

6

Groups and events

Clubs, posts, chats and classifieds.

7

Admin dashboard

Content tools for staff.

8

Push alerts

News and emergencies, straight to phones.

sketch first, then animate

Storyboards and Script

We storyboarded the script panel by panel before animation began. Each panel paired a line of narration with a clear action. Pick a panel to see the sketch, the final frame and the script behind it.

Storyboard sketch, panel 13
SketchPanel 13
Final animated frame, panel 13
Final frame8 of 11
Script

"Stronger student connections increase yield, retention, and engagement."

Action

Students connect across a network.

the final artwork

Design and Illustration

Simple shapes, a friendly cast of student avatars and clean app screens. The style grows from a single dot into a full campus network.

The first connection
Building the network
The Abuzz mark
The campus
Admit, student, alum
Student network
Student directory
App features
Groups and events
Admin dashboard
On the phone
Push notification

Watch the Video

Motion Graphics · Abuzz

next step

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