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Case Study

2D Animated Video

Stories that
meet you.

A 2D animated video for Warner Brothers on Advanced Narratives, a concept for AI-driven stories that adapt to each viewer on any device.

Client

Warner Brothers

Style

2D Animation

Runtime

1:16

step inside the story

01

The Brief

Advanced Narratives is an abstract idea. It describes content that uses data, sensors and AI to adapt to each viewer. The concept spans many devices and two ways of watching. The video had to make a future-facing vision feel concrete and easy to follow.

02

Our Approach

We tied the idea to screens people already know. The script moves from a television to a computer, a car and an immersive device. It contrasts lean-back viewing with lean-forward play, where viewers change the story or become a character. Data and AI get simple visuals so each step stays clear.

the idea in eight steps

From screen to story

The script moves from today’s screens to tomorrow’s stories. Here is the path it takes, frame by frame.

1

Advanced Narratives

The logo builds out of code.
2

AI-driven content

A sea of viewers on every device.
3

Any screen

A theater screen, then a TV.
4

Inside the content

The viewer steps into the story.
5

One family

Each person watches their own way.
6

Lean forward

Change the story or interact.
7

Personal stories

The story plays out a new way each time.
8

First principles

A map of every story branch.

sketch first, then animate

Storyboards and Script

We storyboarded the script panel by panel before any color went down. Each panel paired a line of narration with a clear action. Pick a panel to compare the sketch with the finished frame.

Storyboard sketch, panel 12
SketchPanel 12
Final animated frame, panel 12
Final frame8 of 14
Script

"This allows audiences to choose between"

Action

A family watches the same content on a big TV, a handheld device and a VR headset.

the final artwork

Design and Illustration

Every frame was designed to make an abstract idea feel tangible. Here is a closer look at the finished artwork.

The personal chef
The personal chef
The personal chef
The personal chef
The personal chef
The personal chef
The personal chef
The personal chef
The personal chef
The personal chef
The personal chef
The personal chef
The personal chef
The personal chef

Watch the Video

2D Animation · Warner Brothers

next step

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