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Case Study

2D Animated Video

Every visitor
tells a story.

A 2D animated video for Tourism Burnaby. It follows three types of visitors to show the full economic impact of tourism on the city.

Client

Tourism Burnaby

Style

2D Animation

Runtime

2:55

follow the paper plane

01

The Brief

Tourism Burnaby needed to show what visitors are worth to the city. That meant explaining three kinds of economic impact: direct, indirect and induced. Each one comes with its own figures. Numbers alone would not hold an audience for three minutes.

02

Our Approach

We built the story around three visitors. A family at the Halloween Festival, a clean energy conference and the Global Ringette Championships. Each visitor unlocks one type of impact. A paper plane links the scenes and carries viewers across the city. Infographics land the numbers inside each story.

the story in eight stops

Follow the paper plane

The script flies from one visitor to the next. Here is the path it takes, frame by frame.

1

Arrival

Thousands of visitors land every day.
2

Global cuisine

Dining is part of every trip.
3

Festivals

Fireworks over the city.
4

The Parks

A family weekend from Calgary.
5

Direct impact

Visitor spending, shown as data.
6

The conference

Events support local businesses.
7

The championship

Teams arrive to compete.
8

The total

Every kind of impact adds up.

sketch first, then animate

Storyboards and Script

We storyboarded the script panel by panel before any color went down. Each panel paired a line of narration with a clear action. Pick a panel to compare the sketch with the finished frame.

Storyboard sketch, panel 14
SketchPanel 14
Final animated frame, panel 14
Final frame8 of 15
Script

"Meet the Parks from Calgary,"

Action

The family dines inside a restaurant.

the final artwork

Design and Illustration

Warm city colors, real Burnaby landmarks and a cast of visitors with personality. Data graphics sit inside the scenes so the numbers never feel like a slide deck.

The personal chef
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The personal chef
The personal chef
The personal chef
The personal chef
The personal chef
The personal chef
The personal chef
The personal chef
The personal chef

Watch the Video

2D Animation · Tourism Burnaby

next step

Have data that needs a story?

We turn numbers into stories people remember.

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