Get an estimate for your video project in less than a minute.
Get an estimate for your video project in less than a minute.
01
New Gold wanted every employee to understand the four Strategic Pillars and the role they play in each one. The pillars cover very different ideas, from mine operations to community, culture and growth. The video had to make them feel connected and show they cannot work alone.
02
We built the video around four pillar icons that rise at the start and come together at the end. Each pillar gets its own scenes from real mine life: planning underground, a school workshop, a roundhouse, a safety sign and team meetings. A clean blue palette and a cast of crew members keep the focus on the people behind the company.
the story in eight beats
The script walks through each pillar in turn. Here is how it plays out, frame by frame.
Building the next great gold mining company.
Continuous improvement and new ways of working.
Supporting the communities around each site.
Respect for Indigenous traditions and land.
Every shift starts at the gate.
People are New Gold.
Diverse teams setting the tone together.
A culture built around it.
sketch first, then animate
We storyboarded the script panel by panel before animation began. Each panel paired a line of narration with a clear action. Pick a panel to see the sketch, the final frame and the script behind it.
"How we can support the communities we are part of, practice environmental stewardship,"
Bushes part to reveal a roundhouse.
the final artwork
Crisp blues, bright safety gear and simple shapes. The style keeps a large cast and many locations clear and easy to follow.
2D Animation · New Gold
next step
We turn company strategy into a story people remember.
Tell us about your project. We will talk through your goals and send you a clear, custom quote before production starts.