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Case Study

2D Animated Video

From friction
to flow.

A 2D animated video for Lean BC. It walks teams through DMAIC, the five-phase method at the heart of Lean, from naming a problem to keeping the gains.

Client

Lean BC

Style

2D Animation

Runtime

1:29

meet the people doing the work

01

The Brief

Lean BC needed to explain DMAIC to people who had never heard the term. The method has five phases, a Kaizen workshop and a Plan Do Check Act cycle. Each step had to make sense on its own. The whole story also had to feel relevant to very different workplaces.

02

Our Approach

We opened with three familiar frustrations. A stack of forms, a late delivery and an unhappy customer at the counter. Those three workplaces then carry the story through every phase. Each letter of DMAIC gets its own visual. The last scene brings all three back, now running smoother.

the method in eight steps

Follow the five phases

The script moves one team through DMAIC. Here is the path it takes, frame by frame.

1

The question

Why isn’t there a better way to do this?
2

Lean can help

Three workplaces, one shared problem.
3

DMAIC

A proven problem-solving technique.
4

Define

What needs fixing, why, and who can fix it.
5

Measure

Data from customers, employees and systems.
6

Kaizen

A workshop with the people who do the work.
7

Improve

A new process without the unneeded steps.
8

Control

Plan Do Check Act keeps the gains.

sketch first, then animate

Storyboards and Script

We storyboarded the script panel by panel before any color went down. Each panel paired a line of narration with a clear action. Pick a panel to compare the sketch with the finished frame.

Storyboard sketch, panel 14
SketchPanel 14
Final animated frame, panel 14
Final frame8 of 14
Script

"To help better understand the problem, data is collected from customers, employees, and systems."

Action

Data is collected from three sources.

the final artwork

Design and Illustration

A clean 2D style with a varied cast across an office, a warehouse and a front counter. Simple icons carry each DMAIC phase so the method reads at a glance.

The personal chef
The personal chef
The personal chef
The personal chef
The personal chef
The personal chef
The personal chef
The personal chef
The personal chef
The personal chef
The personal chef
The personal chef
The personal chef
The personal chef

Watch the Video

2D Animation · Lean BC

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