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Case Study
2D Animated Video
A 2D animated video for Fujitsu’s Surgical Capacity Optimization solution. It shows perioperative executives how to find more capacity in their existing operating room schedules.
Client
Fujitsu
Style
2D Animation
Runtime
3:20
01
Changing operating room block schedules is hard. It means balancing surgeons, nurses, anesthesiologists and equipment, and handling difficult conversations with stakeholders. Fujitsu needed to explain a decision-support product with many parts, including a recommendation engine, a scheduling wizard and a digital twin, to a senior hospital audience.
02
We used one schedule board as the anchor for the whole video. A surgeon and nurse move blocks around it as the product features are introduced. Bold red and orange stat cards break up the story at key moments. The wizard and digital twin get their own clean screens, and the scenarios play out as simple icons and charts. The video ends with the hospital team celebrating together.
the story in eight beats
The script moves from a hard problem to a confident decision. Here is how it plays out, frame by frame.
Schedules shape the care surgeons can give.
Block allocations are hard to change.
Fujitsu and Baptist Health South Florida.
Shared as headline numbers in the video.
An engine that suggests better schedules.
See the impact before deciding.
A new surgeon, a closed OR, new blocks.
Built for perioperative executives.
sketch first, then animate
We storyboarded the script panel by panel before animation began. Each panel paired a line of narration with a clear action. Pick a panel to see the sketch, the final frame and the script behind it.
"In hospital trials, the solution delivered a 37% improvement in available prime-time OR minutes over a three-month period, the equivalent of 231 new full-day blocks."
The stats count up to 37% and 231.
the final artwork
Fujitsu red, clean hospital scenes and a friendly clinical team. We designed the characters and style frames first, then built every screen to match.
2D Animation · Fujitsu
next step
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