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01
The Burns Institute works with non-profits, government agencies, academic institutions and community partners. Its approach is built on a Structural Well-Being framework and a full range of consulting support. The video had to explain the mission and the process clearly, and invite partners to get in touch.
02
We used puzzle pieces as the core visual. A team builds a platform together, and the pieces turn into real community projects. A client meets a BI consultant, receives the framework and brings the consultant in to train her team. The team then goes out and puts the work into practice. Warm colors and a diverse cast keep the people at the heart of the story.
the story in eight beats
The script moves from a problem to a partnership. Here is how it plays out, frame by frame.

Community at the center of the work.

Self-directed solutions take shape.

Communities of color too often kept from the table.

A BI consultant brings the framework.

Structural Well-Being, built to be put into practice.

Facilitation, coaching and strategy design.

Building capacity, competence and comfort.

The team puts what they learned to work.
sketch first, then animate
We storyboarded the script panel by panel before animation began. Each panel paired a line of narration with a clear action. Pick a panel to see the sketch, the final frame and the script behind it.


"All too often communities of color are not given the opportunity to engage in the design and implementation of the solutions necessary to achieve their own well-being."
People walk up to take part, but no one gives them a chance.
the final artwork
Bright, flat colors and a cast of real-feeling people. Puzzle pieces tie the scenes together and stand for collaboration across sectors.
2D Animation · Burns Institute
next step
We turn complex work into stories people connect with.
Tell us about your project. We will talk through your goals and send you a clear, custom quote before production starts.
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