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Product Demo Animation Case Study for SCM

Model it first.
Build it better.

A 63-second motion graphics animated video for the Amsterdam Modeling Suite by SCM, computational chemistry and materials modeling software.

Client

SCM

Style

Motion Graphics

Runtime

1:03

chemistry on screen

01

The Brief

The Amsterdam Modeling Suite is advanced software for chemists and materials scientists. Its uses range from batteries to catalysis and polymers. SCM needed a short video that showed the value of modeling materials on a computer before building them in the lab.

02

Our Approach

We used batteries as the example. The video starts with batteries in cars, homes and devices, then moves inside a cell. Materials are tested, some pass and some fail, and molecules appear on a laptop screen. Clean UI screens show how a model is set up and what the results look like. The video ends on research turning into a final product with less trial and error.

the story in eight beats

From molecule to product

The video uses one familiar example to explain a complex tool. Here is how it plays out, frame by frame.

1

Batteries everywhere

Cars, homes, bikes and devices.

2

Inside the cell

A closer look at the materials.

3

Finding the best option

Some materials pass, some fail.

4

Molecular modeling

Simulations on screen.

5

Amsterdam Modeling Suite

Software from SCM.

6

Better batteries

From the lab to everyday life.

7

Results you can read

Charts and data from each simulation.

8

Less trial and error

From research to final product.

the final artwork

Design and Illustration

Isometric scenes, SCM orange and clean software screens. We designed style frames for each scene before animation.

Where batteries live
Inside a battery cell
Battery types
Pass or fail
Measuring performance
Molecules on screen
Battery materials
Powering everyday life
Faster progress
Simulation results
Setting up a model
Research to product

Watch the Video

Motion Graphics · SCM

next step

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