Get an estimate for your video project in less than a minute.

Case Study

Fundraising Video

Turning remembrance
into giving.

This 30-second animated video supports YWCA Canada’s Rose Campaign fundraiser. It starts at a quiet memorial and ends with a simple ask: text ROSE to donate.

Client

YWCA Canada

Style

2D Animation

Runtime

0:30

for the Rose Campaign

01

The Brief

The Rose Campaign fundraiser needed a short video from YWCA Canada. The subject is serious and had to be treated with care. The video then had to move viewers to give. We had 30 seconds and one simple way to donate.

02

Our Approach

Footsteps and a parting crowd bring two people into the scene. A woman lays a rose at a memorial. The message then shifts: roses can’t speak and roses can’t act, but you can. A soundwave, a voice and a protest sign show action taking shape. A Donate button and a text-to-give number close the video.

eight key moments

Remembering, Then Giving

A quiet opening builds to a call to give. These eight frames show how.

1

On their way

Two people walk together.

2

The crowd

People stand side by side.

3

The rose

Laid at the memorial.

4

The first line

Roses can’t speak.

5

The second line

Roses can’t act.

6

The turn

But you can.

7

The ask

A Donate button on screen.

8

How to give

Send ROSE to 20222.

sketch first, then animate

Storyboards and Script

Each scene was sketched before animation started. One sketch, one moment in the story. Choose a panel to see the sketch, the final frame and the text on screen.

Storyboard sketch, panel 13
SketchPanel 13
Final animated frame, panel 13
Final frame8 of 11
Script

"Roses can’t... speak."

Action

Text beside a rose reads "roses can’t... speak".

the final artwork

Design and Illustration

Hand-drawn characters, a brick wall texture and strong red roses. The film begins quietly and gets bolder as the call to action arrives.

Footsteps
The crowd
Making way
The memorial
Placing a rose
Roses can’t speak
Roses can’t act
A voice
Speaking up
Donate
Text ROSE to 20222
The Rose Campaign

Watch the Video

2D Animation · YWCA Canada

next step

Planning a fundraising video?

We help causes ask for support clearly.

Request A Quote / Consultation

Tell us about your project. We will talk through your goals and send you a clear, custom quote before production starts.