SaaS Explainer Video Production Agency

SaaS Explainer Videos

That Drive Leads and Boost Signups

We work with Startups and enterprise level SaaS companies to deliver engaging and high-converting explainer videos that simplify complex ideas and drive business growth.

SaaS Explainer Video Production Project — Keebo

SaaS Explainer Videos Built to Turn Visitors Into Customers

We position your SaaS as the go‑to solution by showing the problem it solves and highlighting its ease of use, seamless scalability, rock‑solid security, smooth integrations, and expert support.

Proven ROI: SaaS explainer videos can boost conversions by 20–50% 

Raise investor interest: Our Blockdaemon video series supported its story as the company raised more than $420 million in funding.

Long‑term value: Copilot AI still uses their client overview video 4 years later.

SaaS video production project - Blockdaemon

Real results: our animation and motion graphics work drives measurable outcomes, a 3-video series for Blockdaemon helped the company raise over $420 million in funding.

We created three animated explainer videos for Blockdaemon to help potential customers understand its solution and why they should choose it. Through clear messaging and visual storytelling, we broke down complex concepts, showed how the solution works, and connected its capabilities to customer needs, giving prospects a clearer reason to take the next step.
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SaaS explainer video project - Skyflow

After we created a startup pitch video for Skyflow, the company raised $30 million in Series B funding. Two years later, Skyflow is still using the same video as part of their marketing strategy.

SaaS Videos We Make

Our SaaS video production services cover every video a software company needs, from the first product explainer through to feature launches and customer onboarding. We scope each project around the decision the video needs to move rather than a fixed package. Most of these formats are produced with 2D animation production, an ideal format for visualizing software workflows and UI.

SaaS Explainer Videos

SaaS explainer videos turn your software into a clear, engaging story that prospects instantly understand.

These videos grab attention, explain your value proposition, and boost conversions on your website and ads. Use SaaS explainer videos to shorten the sales cycle and increase sign-ups from day one.

Product Walkthroughs

Product walkthrough videos show exactly how your SaaS product works, step-by-step, before users sign up.

These videos reduce onboarding friction, boost user confidence, and speed up adoption.
Product walkthrough videos build trust and convert interested prospects into loyal, paying customers.

SaaS Pitch Videos

Investor pitch videos help SaaS startups present a compelling story that drives funding conversations forward.

Turn complex ideas into a simple, memorable visual pitch that makes investors pay attention. High-quality investor pitch videos give your SaaS company a professional edge and improve funding success.

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What Our Clients Say

SaaS Video Production Process

15+ Years of Experience, Trusted by Leading Brands

With more than 15 years of experience and clients including Fujitsu, Logitech, Warner Bros., and Canonical, we bring practical production knowledge to your project. You get a creative partner who understands how to explain complex products, work within brand guidelines, and guide your team from the first conversation to the finished video.

Creative Storytelling With a Clear Business Goal

We combine creative storytelling with a results-focused approach, building each video around your audience and what you want them to do next. From scriptwriting to animation, every decision supports a clear message that helps potential customers understand your value and gives them a reason to choose you.

Fast Turnarounds, On Time and On Budget

Your launch dates and budgets matter. We keep production moving with clear milestones, regular communication, and approvals at each stage. Our team manages the details from concept to delivery, helping you get your video ready for launch while keeping the project on schedule and within the agreed budget.

SaaS Video Production Process

Strategy

We start by getting clear on your goals, your audience, and what you want the video to accomplish. Then we develop the concept and creative direction that becomes the foundation for the script and the rest of the production.

Script

Our writers get to work, developing a script that matches your intent and speaks to your audience. The right words, emotional triggers, and story structure all play a key role in the success of your message. If the story sucks, animation won’t save it.

Storyboard

Next, we sketch out the video scene by scene. The storyboard lets you see how the story will come together, where key moments land, and how the visuals support the script. Once refined and approved, we move to production.

Design

We design every character, graphic, and prop from scratch, then prepare the artwork for animation. An animatic is prepared to show our ideas on the the planned timing and pacing of the different scenes.

Animation

With the visuals approved, we move into animation and sound design. Voiceover, music, and sound effects are added to complete the piece, followed by final revisions to make sure everything looks and sounds right.

Launch

With the final video approved, we prepare everything for delivery. You get the final video file plus 10–15 cutdowns and supporting assets designed to help you get more mileage from the video across different channels.

How long does SaaS video production take?

A typical 60-90 second SaaS explainer video takes an average of 3-4 weeks to produce, once the script is approved. More complex projects may require a longer production time.

When working on a video series, the delivery dates are staggered, with each of the videos delivered within a week or a few days from each other.

How much to SaaS explainers cost?

The production costs for SaaS explainer videos depend on the style of video, length, and complexity of storytelling.

Our standard SaaS explainer video production services range $5,000 to $10,000, while more complex projects may require a higher budget.

What final assets do I get with the video?

Once the video is complete you get an Ultra-HD video file ready for upload on video websites like YouTube, Vimeo and others. 

We recommend getting screenshots, graphics, teasers, and social media versions with an aspect ratio of 1:1, and 9:16.

SaaS Video Production FAQs

A standard 60-second animated video usually takes 4–6 weeks. Premium or rush projects may take longer or be expedited.

Aim for 60–90 seconds for marketing explainers. Training and onboarding modules can span 3–5+ minutes.

Most standard SaaS explainer videos start at $5,000, while more complex projects are in the $10,000-$25,000 range. Costs will vary by project complexity, style, length, and production quality.

Yes—we handle strategy, scriptwriting, visuals, voice, animation, and delivery end-to-end.

Absolutely—we optimize formats and workflows for web, email, ads, and in-app embed use cases.

Yes—we’ve worked across stages—from seed to Series B startups like Copilot AI and Skyflow.

We map your product’s key workflows, script a tight narrative around the value each one delivers, then design and animate a screen-accurate walkthrough with voiceover — so prospects understand the product before they sign up.

The most common are explainer videos, product demo and walkthrough videos, onboarding and feature videos, and investor pitch videos — each mapped to a different stage of the funnel.

A clear explainer removes the “what does this even do?” friction on your landing page, so more visitors grasp the value and convert — SaaS teams often see a 20–50% lift when a strong explainer leads the page.

Request a strategy call / quote to get started.

Reliable Blockchain

Blockdaemon Security

Blockdaemon

SaaS Explainer Video Project

We partnered with Blockdaemon to create a three-video series that uses dynamic visuals and typographic animation. Each video tells the story of how Blockdaemon’s institutional grade platform delivers a robust global blockchain infrastructure.

Our role in the project