TRUSTED BY TOP HEALTHCARE ORGANIZATIONS
Video helps patients understand their care, helps staff learn a new procedure, and helps a health organization explain what it does. Animation is often the fastest way to get there, especially when the subject can’t be filmed.
We build medical animation for hospitals, clinics, biotech companies and medical device manufacturers. Each project is written and designed for the audience watching it, whether that’s a patient, a clinician or a buyer.
Make Complex Care Understandable: Animation turns a clinical process into something a patient can follow in under two minutes.
Support Staff Training: Give clinicians and staff a consistent, repeatable way to learn a procedure or policy.
Support Your Marketing: A clear explainer video helps patients and referring providers understand what you offer.
Extend Your Reach: Video performs well on a website, in a patient portal, and across social channels.
We have produced healthcare and public health work for organisations of very different sizes The formats vary, but the constraints are the same: the content has to be accurate, it has to survive review, and it has to be understood by someone who is not a clinician. Our healthcare animation work covers:
Medical animation breaks down healthcare topics, simplifies medical terms, and explains how a device or technology works. We build explainer videos for:
We create targeted healthcare marketing videos with clear objectives designed to solve real world problems. Some of those objectives include:
Tell authentic patient stories that showcase how you helped a patient overcome a medical challenge, and the impact you made on their life, their family and community.
Patient video testimonials easily connect with your audience, help develop trust in your organization when people see the and build your brand.
Here are some of the healthcare companies we’ve partnered with and the videos we’ve produced for them. Healthcare explainers and marketing videos are the perfect tool for educating your patients and promoting your organization across many touch points and digital channels.
We start by getting clear on your goals, your audience, and what you want the video to accomplish. Then we develop the concept and creative direction that becomes the foundation for the script and the rest of the production.
Our writers get to work, developing a script that matches your intent and speaks to your audience. The right words, emotional triggers, and story structure all play a key role in the success of your message. If the story sucks, animation won’t save it.
With the final video approved, we prepare everything for delivery. You get the final video file plus 10–15 cutdowns and supporting assets designed to help you get more mileage from the video across different channels.
A healthcare video on a landing page gives visitors a faster way to understand a service than a page of text, and it lets you show a process rather than describe it. What it does for conversion depends entirely on the page, the audience and the offer, so we set a measurable goal with you at kickoff rather than promising a percentage.
The pages that perform best pair a short explainer near the top of the page with a clear next step directly beneath it.
For most marketing purposes, shorter is better – around 60 to 90 seconds is ideal for a healthcare explainer video.
This length is usually enough to convey your key message while keeping viewers’ attention.
It’s recommended to stay under 2 minutes in runtime. Only very complex topics or special use cases (such as detailed training modules or demos) would warrant videos longer than about 2–3 minutes, as longer videos risk losing viewer interest.
A 30 to 60 second healthcare video takes about 2 to 3 weeks. A 1 to 2 minute video takes about 4 to 6 weeks. Both assume feedback arrives within a couple of days at each stage.
Healthcare adds a step most industries do not have. Clinical accuracy review and compliance or legal sign-off commonly add one to two weeks on top, and longer when your reviewers are practising clinicians fitting the review around clinic hours. We schedule those windows at kickoff with named reviewers and dates rather than discovering them late.
The fastest way to shorten a healthcare timeline is to consolidate feedback. One combined set of comments from every reviewer moves quicker than five separate opinions arriving across two weeks. If you have a hard launch date, say so at kickoff and we will work backwards from it.
Healthcare animation pricing depends on the style, length, and complexity of the topic, along with any clinical review or compliance steps your project needs. We quote each project individually rather than working from a flat rate.
See our general pricing guide for a sense of range, then request a quote for an accurate number.
A healthcare video runs through the same production stages as any animated explainer, with two extra gates built in.
Kickoff and scoping. We agree the audience, the single action you want from viewers, the runtime, and the review chain. Reviewers are named here: clinical, brand, and privacy or legal.
Script. A short first draft, usually 150 to 250 words for a 60 to 90 second video. This goes out for clinical accuracy review before anything is drawn.
Clinical review gate. Your subject matter expert corrects terminology, sequencing and anything that could be read as advice. The corrected script is what everything downstream is built from.
Storyboard and design. Scene-by-scene frames, then illustration in your brand style. Any anatomy, device or interface visual is checked here.
Voiceover, animation and sound. Recorded, animated and mixed in house. Pronunciation of drug, device and procedure names is confirmed before the session, not after it.
Compliance sign-off gate. Your compliance or legal team reviews the near-final cut in context, with on-screen text, disclaimers and captions in place.
Delivery. Final files in the formats your channels need, plus captions and a transcript.
The two gates are what separate a healthcare project from a general one. Skipping them tends to cost more time than they take.
Getting started with a healthcare explainer video is simple. First, reach out to our team with details about your project goals, audience, and budget. We’ll schedule a short discovery call to understand your needs and recommend the best approach.
From there, we’ll prepare a proposal with scope, pricing, and timeline so you know exactly what to expect. Once approved, our healthcare video production process kicks off, from scriptwriting through design and animation, with opportunities for feedback at each stage. This ensures you’re involved throughout and confident in the final video.
Request a strategy call / quote to get started.