Video Marketing Examples To Inspire Your Next Campaign

We curated some great video marketing examples to help boost your creative juices and inspire your next video marketing campaign.

Video Marketing Examples

Video marketing is now a core part of many companies’ growth strategy because it communicates value faster than most formats and keeps attention longer than text alone. When people are deciding what to buy or who to trust, video helps them understand the offer quickly, see the brand in action, and feel confident taking the next step.

So how do you create video content your audience actually wants to watch? Start with a clear message and a format that matches the goal—awareness, education, or conversion—and consider partnering with a creative video production team that can turn your story into something distinctive and easy to follow. To spark ideas, here are five video marketing examples we love.

What's in this list

  1. Old Spice: The Man Your Man Could Smell Like
  2. World Trade Organization: Stop Funding Overfishing
  3. Google Android: Friends Furever
  4. Reebok: 25,915 Days
  5. Dollar Shave Club: One Dollar Blades

Table of Contents

1. Old Spice – The Man Your Man Could Smell Like

The Old Spice Man is somewhat of a regular entry in any viral video marketing examples list, and rightly so. Old Spice created a cultural moment when they introduced the Old Spice Man to the world — a campaign built entirely around a single, confident character and a wink-to-camera tone.What we find amazing about this video marketing campaign is how it borders on irreverence. When you watch the video, you sense the arrogance and bravado the character has, yet the humor is what makes it worth watching and sharing. It’s a useful reminder that a strong video marketing strategy isn’t just about clarity — personality earns shares that a purely informational video never will.

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These Brands Had a Creative Partner. You Can Too.

Every example on this page proves the same point: the right creative team turns a good idea into a campaign people remember. We produce marketing videos that help organizations tell their story — we can do the same for you.
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2. World Trade Organization

The World Trade Organization recognized the problem of overfishing and used the cartoon explainer video above to bring the dangers of the practice to a global audience.Using animation and storytelling to draw attention to social and economic issues works because it lets you compress a complicated policy argument into something a general audience can absorb in under two minutes. Animated explainer videos are an intuitive way to explain complex concepts and help people understand the topic in less time than a written report ever could.

3. Google Android – Friends Furever

In this entry of our video marketing examples list, Google taps into the love people have for cute and cuddly animals. However, they did so with a twist. How often do you see a tiger and bear cuddling?

In the video, the odd pairings of animals are what make it such a powerful marketing campaign. When you watch the video, you get a sense that being different does not mean being unable to relate. In our case studies page we explain our production process, providing more insight onto how great video content is produced.

4. Reebok – 25,915 Days

How long does the average human live? It turns out, that number is 25,915 days. In this entry in our video marketing examples list, Reebok uses this number to evoke a sense of urgency in the viewer as the main character counts backward from old age until they are a baby.

The idea is to show the viewer that they can do so much more with the time they have. The video ends with a thought-provoking statement – “Honor the Body You’ve Been Given.” It also adds a call to action, prompting you to calculate your days. The combination of urgency and a call to action make this video especially effective.

5. Dollar Shave Club

How does a shaving startup compete with brands like Gillette, backed by billion-dollar corporations? Through a viral video marketing campaign. In this video, Dollar Shave Club shares its unique value proposition in a hilarious and captivating way.Although directly promoting its service, the video doesn’t come across as salesy or dull. What’s more, spending only $4,500 to make the video, Dollar Shave Club received twelve thousand orders within 48 hours of launching it — a reminder that a smart script and a distinct voice can out-perform production budget. It’s the same principle behind a good startup pitch video: clarity and personality beat polish alone.
Types of Corporate Videos

Tell A Story, Build a Brand

Amazing video marketing is all about inspiration — inspiration to tell a great story uniquely. Every business has a unique and powerful story to tell.

Figuring out what this story is and then working with a video marketing production company like Mammothic Films can help turn this story into a powerful video marketing campaign. Some of the types of content you can create are online video commercials, explainer videos, educational videos, and social videos.

Now that you’ve seen these brands tell their stories, what story will you tell? Contact us to find out how we can help you tell your story with video.

Author: Larry Mutenda

Founder & Producer: Mammothic Films

Larry is the Founder and Producer at Mammothic Films, with more than 15 years of production experience. He leads a team that creates story-driven videos for businesses and brands. A marketer, designer, and animator, Larry has overseen the production of more than 1,500 videos for Fujitsu, Logitech, Warner Brothers, NFL, Blockdaemon, Astronomer, Canonical, and 370+ other companies in Canada, the United States, and around the world.

Larry is a devout Christian who believes in placing God first, and that everything else is a blessing that comes from serving Him. When he’s not working, he’s hanging out with his wife and three kids, playing the piano, or sightseeing.

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