Explainer Video Production Company

We create animated explainer videos that explain what you do
and communicates your value proposition clearly.

Animated Explainer Videos

Our explainer video production services help clients incorporate video into their marketing campaign. Use explainer videos to promote a product or service, build customer rapport, demonstrate how something works, and the list is endless. Start by identifying specific goals you would like to achieve with video.

Like many brands are already doing, video should play a leading role in your marketing campaign simply because it works. Viewers are 65-85% more likely to make a purchase after watching an explainer video. Brands that use video marketing increase their revenues 49% faster than brands that don’t use video at all.

If you’re not already building your explainer video arsenal to promote your business take the plunge today and lets make video work for you. We’ve been in the video marketing industry long enough to understand what works and what doesn’t. Take a look at our portfolio and how our animated explainer videos look.

Animated Video Production Styles

2D Cartoon Animation

An explainer video is a short animated of live video that explains a business, product, or idea. This is the starting point of your video marketing efforts. It’s about helping your audience understand your business, the value you provide, and providing useful rich video content.

Motion Graphics

Testimonial videos are a sure way to get potential customers excited about your product or business. Even though it’s your customer raving about how you helped them, you need to provide some guidance on what to talk about — but no scripts please.

3D Animation

Product demo videos enable customers to see how the product works before they buy it. This is a very effective way to sell products because it allows people to see the actual product in action. Depending on the type of product you’re demoing, you can use either live action or animation.

Whiteboard Animation

Introduce yourself as an expert in your industry with Thought Leadership or what’s commonly known as how-to videos. As you create and share more content on issues relevant to your industry, you become a resource for valuable information people can subscribe to.

Explainer Video Production Process

STEP #1

Develop A Video Marketing Strategy

Effective video marketing begins with a strategic plan. We determine your goals, target audiences, message for each audience, and style of videos we should create. Highly targeted content has greater chance of success than generic content. We need to be very specific about who we’re creating the explainer video for, and what we want to achieve with each explainer video.

Next, we establish your video marketing goals, pinpoint metrics to measure your success, and create your video marketing funnel. Map out exactly how we want our audience to move further along the buyer’s journey to become customers.

The video marketing strategy takes into consideration your needs, goals, audience, and budget for the project. Creating a single explainer video may not need a comprehensive strategy as opposed to creating a series of videos.

STEP #2

Create An Animated or Live Action Video

Now you need to find the right video production company to help produce your video. Unless you’re just looking to get your hands wet and experiment with explainer videos, you need to hire an experienced video producer to maximize return on your investment.

We’ve worked with businesses and organizations from around the world — creating live action and animated explainer videos. With more than 6 years experience creating videos for business, Mammothic Films will take your video from script development to production, delivery, and measuring results.

Our collaborative approach to explainer video production means you remain part of the team, providing approval in every stage of the process from start to finish. This means you know exactly what you’re getting — so there are no surprises.

STEP #3

Deploy, Measure Results, Repeat

Your explainer video is complete and ready to launch. The first place most people would want to place their explainer video is their website, depending on the type of video. To do this first upload your video on video hosting sites then embed that video on your website.

Popular video hosting platforms like YouTube are ideal for promoting your business online. If you need to track view count, average engagement, geo-location, and other metrics, you’ll need to use platforms like Wistia and VidYard.

Share your explainer video on your social media accounts, then ask your employees, friends and family to share it. For greater visibility, optimize your explainer video for search engines with an attractive thumbnail, proper description, tags and keywords.

Speak to A Video Expert

We’re ready to hear your vision and provide expert advice
on how we can help you succeed with video.