Effective video marketing begins with a strategic plan. We determine your goals, target audiences, message for each audience, and style of videos we should create. Highly targeted content has greater chance of success than generic content. We need to be very specific about who we’re creating the explainer video for, and what we want to achieve with each explainer video.
Next, we establish your video marketing goals, pinpoint metrics to measure your success, and create your video marketing funnel. Map out exactly how we want our audience to move further along the buyer’s journey to become customers.
The video marketing strategy takes into consideration your needs, goals, audience, and budget for the project. Creating a single explainer video may not need a comprehensive strategy as opposed to creating a series of videos.